Inevitable & Obvious
You see something that needs to exist. Something that feels both inevitable and obvious to you - but almost no one else can see it yet. The hardest part isn't just building it - it's making strategic choices that protect your ability to bring that vision into reality.
I know because I've been there. In 2015, I saw the need for an industry capable of removing carbon dioxide from the atmosphere. That vision grew from a 15-person meetup into Nori, where I raised $18M, built a 30-person team, and helped create an entirely new market category. Along the way, I learned million-dollar lessons about what separates visions that remain obvious only to their founders from those that become inevitable to everyone.
Who I Work With
I advise category-creating founders at the crucial stage where early decisions cascade into future opportunities - or limitations. The founders I work with:
Are building something that's never existed before
Need to make strategic choices that protect future moves
Must align stakeholders who don't yet see what they see
Want to learn from someone else's expensive lessons
What Makes My Guidance Different
My expertise doesn't come from building a perfect company - it comes from learning some of the most expensive lessons a founder can learn. Like the $2.5M board seat mistake that cascaded into crucial months of lost runway. Or navigating the transition from crypto token strategy to traditional VC (and back again) while keeping the core vision intact.
I share these patterns through:
Strategic advisory relationships for founders who want deep, ongoing support
This newsletter, where I break down specific challenges and their solutions
Selective workshops that tackle crucial governance and stakeholder dynamics
Why This Matters Now
When you're creating something new, every early choice - from board structure to stakeholder alignment - shapes your ability to realize your vision. Most guidance assumes well-worn paths exist for what you're building. But you're creating something new. You need:
Board and governance decisions that protect your future moves
Strategic choices that create opportunity instead of just defending position
Ways to align stakeholders who don't yet understand your category
Pattern recognition for spotting risks before they become costly mistakes
Start Here
Read "The $2.5M Empty Board Seat" to see exactly how early governance decisions cascade into make-or-break moments for your vision - and how to get them right the first time.
For founders who want deeper strategic support in bringing their vision into reality, I provide ongoing advisory relationships.
