Unlock Gigatonne Carbon Removal—Strategic Advisory Now Open

After publishing my recent articles on carbon removal market design problems, I've received numerous emails and messages from founders, investors, and corporate leaders asking a similar question: "So what do we do about this?"

It's a fair question. Diagnosing the problem is one thing; designing solutions is another.

For those who've been following along, you know my position: our current carbon removal markets simply cannot scale to gigatonnes because they're structurally designed to serve corporate sustainability departments rather than maximize atmospheric impact. The monopsony of buyers (Microsoft representing >60% of purchases), obsession with permanence, and outdated business models are creating barriers that no amount of incremental improvement can overcome.

But here's the thing - these aren't just abstract observations. They're patterns I've recognized from building Nori from a Seattle meetup to a 30-person company that raised $20M while creating one of the first carbon removal marketplaces.

Why I'm Launching Advisory Services

After deep reflection on what's needed to advance carbon removal, I've decided to make my strategic thinking available through formal advisory services. This isn't about certification processes or carbon accounting - there are plenty of consultants doing that already.

What I'm offering is fundamentally different: strategic guidance on reimagining how carbon removal gets funded and implemented.

My "Embedding Carbon Removal Everywhere" article gave you a glimpse of my thinking - 13 potential business models that move beyond traditional offsetting.

Embedding Carbon Removal Everywhere

But those were just starting points. The real work is adapting these principles to specific company contexts and developing implementation pathways that make sense for your unique situation.

Two Different Approaches Based On Who You Are

For Carbon Removal Companies

If you're developing carbon removal solutions, you know the struggle. There just aren't enough corporate buyers with sustainability budgets to fund meaningful scale. And the ones who do buy want increasingly stringent verification at increasingly lower prices.

I can help you:

• Design business models that reach beyond corporate sustainability departments

• Create value-generating approaches instead of just cost-based offerings

• Develop alternative funding channels that don't depend on traditional offsetting

• Position your solution to resonate with buyers outside the CSO's office

This isn't about promising buyer connections - it's about fundamentally rethinking who pays and why. The market structures that worked (or rather, didn't work) for Nori won't necessarily work for you either - you need new approaches tailored to your specific technology and market position.

For Corporate Buyers

If you're at a forward-thinking corporation interested in carbon removal, you've likely experienced the limitations of current approaches: limited sustainability budgets, challenging internal approval processes, and difficulty justifying premium prices for "high-quality" credits.

I can help you:

• Rethink how carbon removal integrates with your existing products and services

• Leverage marketing, product, and customer experience budgets rather than just sustainability funds

• Create customer-facing narratives that transform carbon removal from cost to value driver

• Develop approaches that scale your impact beyond traditional offsetting limitations

Imagine carbon removal enhancing your brand value and customer experience instead of just satisfying ESG requirements. What if your product could be carbon-negative in a way customers actually valued and competitors couldn't easily replicate?

FAQ: What This Is (And Isn't)

Q: How is this different from traditional carbon consulting?
A: Most carbon consultants focus on emissions accounting, offset procurement, or certification strategy. I focus exclusively on business model innovation and market design - helping you reimagine how carbon removal creates and captures value, not just how it's measured.

Q: Do you help with carbon certification or methodology development?
A: No. There are excellent firms doing that work already. My focus is purely on business strategy and market design.

Q: Why should we work with you instead of a traditional strategy firm?
A: Because I've lived this challenge firsthand. Building Nori taught me what works and what doesn't when you're trying to fund and scale carbon removal. That experience can't be replicated by consultants who've never had to convince investors to fund carbon removal or persuade customers to buy it.

Q: What outcomes can we expect?
A: Concrete business model innovations, strategic positioning recommendations, and implementation pathways that align with your existing operations. The goal is to create approaches that make carbon removal financially sustainable, not just environmentally impactful.

How We Can Work Together

I'm offering two engagement models:

Strategic Advisory Partnership
For organizations ready to fundamentally reimagine how carbon removal fits into their business, I offer a structured advisory relationship that typically spans 1-3 months. This begins with a free 30-minute discovery call to determine if we're a good fit.

Single Session Advisory
Need focused expertise on a specific challenge? I offer single-hour advisory sessions for targeted guidance on carbon removal business models, market positioning, or strategic direction.

You can learn more about these services at carbonremoval.com/advisory-services.

Why This Matters Now

The carbon removal industry stands at a critical juncture. We have the technologies. We have growing awareness. What we lack are the business models and market structures that can truly scale to atmospheric impact.

I firmly believe that the next wave of successful carbon removal companies won't just have better technology - they'll have fundamentally different business models that create value beyond traditional offsetting. And the corporations that lead in this space won't just be buying more credits - they'll be embedding carbon removal into their core offerings in ways that create competitive advantage.

If you're ready to move beyond conventional thinking about carbon removal and create more impactful, scalable approaches, let's talk. You can schedule a discovery call here or email me directly with questions.

The atmospheric clock is ticking. Let's build something that actually works at scale.